Content MarketingTo create custom content that resonates with your prospects, you need a clear understanding of your goals as well as insights into your prospectsKey Takeaways Content marketing can generate free online exposure and improve your website's visibility in search results.Wouldn’t it be great if you could cut down on advertising and spend more time actually engaging with potential homebuyers and sellers?Marketing experts in real esta
Programs aiming to reduce and eliminate homelessness can apply for the grants through September 28Key Takeaways The Continuum of Care Program provides funding for nonprofit organizations and state and local governments "to quickly re-house homeless individuals and families to minimize trauma and dislocation." The program will make $2 billion in funding available to those organizations and governments in order to continue to tackle homelessness.Ho
When it’s time to make an offer on a home they love, buyers might freeze up, says marketing expert and business strategist Marc Gordon. Maybe they don't feel ready or the property isn’t quite right for them. Don’t add more pressure as an agent. These five “soft” sales techniques from Gordon are here to help you guide clients toward putting in an offer on a property.“Are we good to go?” Despite being ready to buy, some ho
California has a severe lack of affordable homes and apartments for middle-class families, The New York Times reports. The median cost of a home in the state has surged to $500,000—double the national cost.A booming economy, home construction, and apartments that haven’t kept up with demand have all fueled a housing crisis throughout the state, The New York Times reports. Home prices in Los Angeles, San Francisco, San Jose, and San Die
Don’t be surprised to see horse artwork displayed in the latest real estate listings. The noble horse is the current reigning champ of staging art, Curbed.com reports.Why the sudden fascination with horses? “The only explanation I can give is that stagers generally don’t own ‘real’ artwork, and buy it from big box stores like Home Goods and TJ Maxx, and much of that art tries to appeal to the largest possible audience with animals and
By 2030, the nation will need about 4.6 million new apartments to meet demand and keep prices in check, according to the National Multifamily Housing Council. To reach that number, about 373,000 new units, on average, will be needed each year.The nation is getting closer to meeting the growing demands from renters. Apartment construction is at a 20-year high, according to data from RentCafe and Yardi Matrix.Apartment completions are expected to t
Texas is good for first-time home buyers, according to a new study by WalletHub, a personal finance resource. The Lone Star State boasts four of the top 10 locations for first-time home buyers in 2017; McKinney, Texas, ranked first on WalletHub’s list.“Cities in north Texas have very healthy housing markets and a high percentage of homes sold in the past year,” WalletHub analyst Jill Gonzalez told realtor.com®. “Construction is flouris
The Motley Fool recently featured a range of mortgage tips to help educate first-time buyers, including:Know their credit score. The credit score can be a big key to knowing how much buyers can afford and how much interest they’ll be paying. Home shoppers should be encouraged to check their credit report and FICO score before even starting the homebuying process.Estimate how much can be borrowed. Lenders generally don’t like to see a mont
Some of the biggest names in business, including Facebook, Amazon, and Walmart, are weighing in on net neutrality as the Federal Communications Commission reaches its deadline Monday to field comments on its plan to change the way the internet is regulated. Real estate brokers are also having their say; on their behalf, the National Association of REALTORS® is warning the FCC that a change to internet governance could cause unequal access to con
College towns have earned a reputation as being a great real estate investment. “In the same way that department stores serve as anchors in shopping malls, colleges and universities operate as anchors within a city,” Michael Harris, director of the Center for Teaching Excellence at Southern Methodist University in Dallas, told realtor.com®. “Cities with colleges receive tremendous benefits, from a better-educated workforce to improved arts
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